Back to resources Date: 31/01/2024

Addressing the Challenges Facing Associations

Author: Terry Fannon

Associations play a pivotal role in fostering collaboration, knowledge-sharing, and professional development within specific industries or communities. However, as highlighted in the article “Seven Challenges Facing Associations” on, these organisations face several hurdles in maintaining member engagement and delivering effective learning experiences. In this blog post, we will explore how Enovation’s Aura Learning Portal is uniquely positioned to address these challenges and revolutionise the way associations approach education and member engagement.

Challenge 1: Adapting to External Factors

The COVID-19 pandemic accelerated the digitalisation of many industries, including associations. Associations that were able to quickly adapt to online communication and events were better able to maintain engagement with their members. Aura Learning Portal provides a robust online platform that can be used to deliver a variety of learning experiences, including webinars, courses, and virtual events. This allows associations to continue providing value to their members even when face-to-face meetings are not possible.

Challenge 2: Overcoming Resistance to Change

Many associations are hesitant to change their traditional ways of doing things. This can be a barrier to innovation and adaptation. Aura Learning Portal is a user-friendly platform that can be easily integrated into existing association workflows. Whether it’s connecting with existing association management systems or incorporating third-party tools, Aura Learning Portal ensures a smooth and cohesive technological ecosystem. This minimises the learning curve for both administrators and members, creating a seamless experience. This makes it a more palatable option for associations that are resistant to change.

Challenge 3: Addressing Sustainability Concerns

The environmental impact of travel is a growing concern for many associations. Aura Learning Portal offers a sustainable alternative to traditional conferences and events. By providing online learning opportunities, associations can reduce their carbon footprint and demonstrate their commitment to environmental responsibility.

Challenge 4: Meeting the Expectations of Digital Natives

Younger generations have grown up with technology and expect a more digital experience from associations. Aura Learning Portal is designed to be engaging and interactive, catering to the needs of digital natives. The platform also offers personalised learning experiences, which can help to keep members engaged.

Challenge 5: Eliminating Exclusion

Online events can make it easier for members to participate, regardless of their location or physical limitations. Aura Learning Portal is accessible to members from all over the world, ensuring that no one is excluded from the association’s offerings.

Aura Learning Portal boasts a private social network exclusive to members. This unique space provides a secure and supportive environment where members can connect with peers, collaborate on content, and engage in meaningful discussions. The prospect of nurturing a vibrant online community, where knowledge is shared and expertise exchanged, emerged as a driving force behind the portal’s popularity with many associations.

Challenge 6: Maintaining Attention in a Crowded Media Landscape

In today’s information overload, it can be difficult for associations to capture and maintain the attention of their members. Aura Learning Portal offers a variety of content formats, including on-demand webinars, ePosters, webcasts and much more. This helps to keep members engaged and coming back for more.

Challenge 7: Navigating Uncertainty

The future is uncertain, and associations need to be able to adapt to change quickly. Aura Learning Portal provides a flexible platform that can be easily updated with new content and innovative features. This allows associations to stay ahead of the curve and continue providing value to their members.

Aura Learning Portal is a powerful tool that can help associations address the challenges they face in today’s environment. By providing a user-friendly, engaging, and sustainable learning platform. Aura Learning Portal can help associations attract new members, retain existing members, and achieve their strategic goals.

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